The Truth About Search Engine Optimization
“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.” Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board
In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement.
The Truth About Search Engine Optimization doesn’t deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you’re running, or what your goals are.
You will learn how to set realistic goals for search optimization…
attract qualified traffic, not just “any” site visitors…
incorporate search engine optimization into both new sites and redesigns…
write for users…
implement search-friendly content management…
avoid problems with rich content technologies such as Flash and AJAX…
create metatags that actually work…
use public relations, blogging, and other techniques to drive traffic…
budget and manage search optimization projects…
and much more.
This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including…
The truth about page rankings..
The truth about best SEO practices and SEO no-no’s…
The truth about link love, keywords, and tags…
Introduction vii Foreword by Fredrick Marckini
Part I: The Basics of Search Truth
1: Getting noticed by spiders, robots, and crawlers
1 Truth 2: Learn to do the Google dance
5 Truth 3: It’s not about traffic—it’s about qualified traffic
9 Truth 4: Your reputation is on the line
13 Part II: The Truth About Being Site-Specific Truth
5: SEO is an ongoing project, not set-it-and-forget-it
and lots more..
Note: Appendix A is available for free and located online at www.informit.com/title/9780789738318 within the Downloads tab.
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The Truth About Search Engine Optimization
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