Mastering Your Website
Mastering Your Website
ABOUT THIS BOOK:
This 214-page, 30-chapter book is designed to be useful to EVERYONE from beginning website owners to intermediate and advanced website developers and marketers.
The opening chapters cover the basics before Colascione dives into the more detailed information people need to build, market and maintain a successful website on Google.
The progression takes readers from the starting point of registering their domain name all the way through website editing software to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms like Google Panda
[The Update That Paved The Way For Google Penguin:
Brands - Recognizing The "Too Big To Fails"] which ultimately determine how high websites are ranked.
WHAT IS INSIDE:
The book begins fairly simple for those who are just starting out.
The first few chapters cover domain names and web hosting as well as, IP’s, DNS, web site builders, web editing software like Dreamweaver and Photoshop, and how to get a site started.
Do not let this initial simplicity fool you.
After the basics are out of the way, the book begins to cover Search Engine Optimization specifically for Google and how you should go about building and optimizing your web site.
There are several chapters on text links due to the importance they play in search visibility and what to avoid (Google Penguin) as well as what to go after.
After the semi intermediate topics are out of the way, the reader dives into search algorithms, advanced content marketing, reputation management, social media, some strategic ideas and touches on most of the new things Google is doing.
Finally, together with the author, the reader tears deep into some Google Patents, specifically, DOCUMENT SCORING BASED ON DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of which are extreamly relevant to what is happening today’s advanced algorithms.
The book concludes with advice and predictions from the author for the future.
The author worked hard to cover as much material as possible in “Mastering Your Website”
Readers of this book are sure to walk away with valuable thoughts and insights which will change they way they think about their web sites and the search engine that matters most:
Google. HIGHLIGHT OF RELEASE IN DNJOURNAL, THE DOMAIN INDUSTRY NEWS MAGAZINE: http://www.dnjournal.com/archive/lowdown/2012/dailyposts/20120420.htm
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